The
Future of Automotive Filtration
Although the
current market continues in large part to rely on the now antiquated
disposable paper filter element that has been in existence since
the dawn of the gasoline internal combustion engine, K&N is
pleased to note that in recent months, leading paper filter companies
have seen the light and begun to follow its lead in what can only
be described as a filter revolution as the automotive industry continues
to shift towards the widespread acceptance of long-life performance
gauze filters. The cotton gauze filter market segment has seen significant
investment in global spending towards educating both consumers and
automotive industry engineers in the environmental and performance
advantages associated with long-life air filters. K&N will continue
to spearhead this filter revolution, and has pushed filter technology
to a new level with cutting-edge R&D across its entire line
of air filters, to be announced in further detail in the very near
future.
What
“Lifetime” means to K&N and Consumers
The cornerstone
of K&N’s philosophy has been, and continues to be, that
automotive performance does not have to have a shelf life, or to
stand at odds with the quality of life of the purchasing consumer
or others. Put simply, the benefits of increased performance associated
with K&N filters contributes meaningfully towards money savings,
fuel savings, and a dramatic reduction in environmental waste for
the life of the vehicle in which the filter is installed. As consumers
become educated in the performance benefits of K&N’s performance
filters, many are surprised to learn that they have been missing
out on benefits that would hold true for them, but for the lack
of foresight in the filter selection that manufacturers and service
departments have made in selecting the filter with which their cars
our equipped. In this sense, K&N appreciates that a little education
goes a long way in helping consumers take an active role in thinking
for the first time about air filters, and then taking an active
stance in choosing the filter that is right for them and best reflects
their values and needs. With this choice made, K&N consumers
become K&N advocates for life, giving “lifetime”
another layer of significance.
The
Filter Revolution in OEM Automotive Manufacturing
Just as automotive
manufacturers have begun responding to consumer demand for premium
brand tires, spark plugs, motor oil, and other consumables, so too
have they taken note of changing consumer preferences and expectations
in this filter revolution. The transition away from disposable paper
filters in new cars and trucks has proven to be resounding and profound.
K&N fully expects to become the default standard and supplier
for a majority of OEM applications in the not-so-distant future.
K&N Mission Statement
Seek out and
dominate traditional, modern and yet undiscovered markets for high
performance, high quality, long life filtration and air management
products. Support these markets with an unsurpassed positive experience
from the point of first impression throughout the customer life.
Core Purpose
To Provide a High Performance Experience for our Customers and Ourselves.
We are committed to Working Together as a Team Toward Achieving
a Unified Vision Through:
- Quality Products
that Perform as Promised
- People Helping
People Enjoy their Lives More
- Honesty,
Integrity, and Respect for People
- Innovation,
Creativity, and Personal Development
- Living with
Passion, Commitment and Enthusiasm
- Just Focus
and Do It
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