There are
thousands of used cars for sale on eBay every single day. In fact,
eBay Motors is the most profitable sales division on eBay and naturally
there are many entrepreneurs who are interested in jumping into
this market. For instance, eBay claims it sells an SUV every nine
seconds and is the biggest online car dealer in America, exceeding
the traditional car companies. In fact, there are 15 million cars
sold over the Internet each year - and growing.
The recent rapid
growth of the consignment business model has made the used car market
even more enticing. Many sellers are able to sell cars they have
never even seen and with no more risk than the cost of the auction
listing. Some negotiators even persuade the car owner to pay for
the ad, thereby risking no more than their time.
The biggest
single issue for this business model is the trust of prospective
buyers. After all, paying thousands or tens of thousands of dollars
for a car sight unseen is an awesome leap of faith. Even buying
for a plane ticket to go see a car before paying causes buyers to
be uncomfortable.
The best way
sellers can overcome this fear is to use an escrow service. The
one chosen by eBay is Escrow.com,
which handles eBay auctions in the US and Canada.
An escrow service
acts as a neutral third party. In an exchange of merchandise, the
buyer sends his money to Escrow.com and the seller ships the product
to the buyer. The buyer usually has two days to inspect his purchase,
and if he is happy, he notifies the excrow company who releases
the money to the seller, minus its fee. If the buyer is dissatisfied,
he returns the undamaged merchandise to the seller, and after the
seller receives his merchandise back (in satisfactory condition),
the escrow company returns the buyer's money. Thus both sides in
the transaction are protected. The buyer almost always pays the
fees for this, although sometimes buyer and seller split the cost.
Escrow.com has
created its "Vehicle Services Division" specifically for dealing
with the used cars, trucks, SUVs and almost anything else with wheels
and a motor. The buyer can have a 160 point inspection performed
before agreeing to the purchase. This is an inexpensive service
and certainly will save the buyer any headaches.
- The buyer
pays a $125 fee that is non-refundable
- The seller
is contacted and the inspection is carried out
- The buyer
receives a report
- The buyer
chooses to go ahead with the purchase - or not
Another choice
for the buyer is to deposit his payment with Escrow.com and then
take delivery of the vehicle. The seller ships the car after he
knows the money is secure with the escrow company. The seller must
provide tracking information, which is verified by Escrow.com.
The buyer has
between one and 30 days to thoroughly inspect his new purchase (the
period is negotiated between the two parties ahead of time). If
this time expires and the escrow company has not heard from the
buyer, it assumes he is happy and gives the purchase price to the
seller.
The buyer may
return his vehicle if he isn't happy and sometimes buyers and sellers
work out partial payment agreements, the buyer being satisfied with
some parts of the transaction, but not with others. If a dispute
arises, it is settled by the American Arbitration Association.
The fee for
this service is:
- $0 - $7,500
= value of vehicle: $125
- $7,500.01
to $15,000: $170
- $15,000.01
to $30,000: $200
- $30,000.01
to $50,000: $275
- $50,000+
= 6% of the value
Once both parties
have agreed, the title transfer process begins and Escrow.com will
guarantee this too, for a fee of $95. Title transfers are handled
by Centerpoint Diversified Services which works in all 50 states.
The fee, naturally, doesn't include any transfer costs - it is only
insurance that the title will be expedited to the satisfaction of
both parties.
Escrow.com also
offers a service that will ship cars almost anywhere in the world
and will gather an auto history report to inform sellers if their
new chariot has been salvaged or stolen, suffered flood or hail
damage, been in a fire or accident, has had an odometer rollback
or has been used as a police car, a rental or a taxi.
Anyone considering
offering used cars for sale on eBay would be well advised to thoroughly
learn the services available through Escrow
om and offer
those to prospective buyers. The trust factor will skyrocket and
your chances of completing sales will dramatically increase. |